Coca-Cola Company Recruitment 2024

Coca-Cola Company Recruitment

Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Regional Marketing Execution Lead

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Location: Lagos
Employment Type: Full-time

Job Description

The Marketing Execution Lead – AH Fragmented Trade supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management.
The role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel and deploying Point of Sale Materials (POSMs) necessary to execute the aligned Picture of Success (PICOS) by micro-segments and bring to life both national and regional marketing programs in the outlets.

Key Responsibilities

Act as a thought leader and partner to the Sales organization
Support planning, coordination, and communication between Sales, Marketing, and relevant agencies.
Developing 360 view of channel & brand performance and actively identifying ideas to help sales close gaps (working hand in hand with the RGM and insights team)
Operationalize brand initiatives, both national and regional, for the AH channel, and deliver post-activity reporting of same to ensure delivery in line with plan, course correct to drive maximum business impact and consolidate learning and best practices.
Explore innovative POSMs to ensure leadership at the Point of Sales is maintained.
Leverage routine engagement with sales leadership, and market visits to understand reasons and the root cause of regional performance.
Co-develop communication with the portfolio team to cascade marketing programs to the sales team in clear, concise, and easy-to-digest formats and language (via slides, videos, etc).
Develop & share best practices from various regions and regions across the world.
Effectively communicate and follow up on the execution of the Monthly Game Plan to the sales force.
Define a clear channel strategy for the fragmented trade channel in the region, leveraging channel and brand performance insights.
Serves as the source of frontline perspective and insights to the marketing team – leveraging constant market visits and relationships with the sales team.
Execute and maintain PICOS for key outlets and ensure newly recruited outlets are activated in line with PICOS and existing outlets are refreshed with the latest POSMs.
Leverage data and insights to effectively deploy Point-of-sale materials to regions to drive maximum impact.
Drive validation of POSMs quality in key regions and ensure proper management of POSMs inventory to secure 100% utilization and optimize storage conditions.

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Qualifications and Requirements

Bachelor’s Degree in a Business area
Master’s Degree in Education is a plus
Knowledge of merchandising and point-of-purchase materials specification
Excellent knowledge of beverage products – solid trade marketing (shopper, customer, channel) expertise.
3 – 5 years of Trade marketing or frontline experience
Previous sales experience (combined with Marketing experience) is a plus.

Skills and Competencies

Exceptional stakeholder management skills – the ability to carry people along and influence people to action.
Excellent Communication Skills – written (PowerPoint slides, Microsoft Word, email) and oral.
Analytical skills and results orientation – the ability to link insights with clear solutions.
Project management skills – the ability to drive end-to-end project delivery on time and in full with limited support and intervention
Drive to make an impact – a problem solver with strong learning agility.
Self-starter with a strong level of determination and strong knowledge of industry and competition.